For over a decade, I've been building brands and shaping how companies think, look, and communicate – from startups navigating pivots and acquisitions to launching campaigns for global enterprises like Nestlé, ARM & HAMMER, and Hero Cosmetics. All of it driven by the same obsession: what makes something resonate. What gives it a world. What makes people feel something before they can explain why.
In marketing, everything is fast, disposable, on to the next. I needed to make something that would outlive me.
So I paint and work in ceramics – something I can't undo with a keystroke.
Art residencies in France and Italy cracked something open in me – every time I committed, the next thing revealed itself.
These days, I follow that curiosity wherever it goes. Sometimes that's a painting. Sometimes it's a ceramics workshop, a yoga practice, a brand, or a weird little thing I build on the internet.
Whitespace is my strategy and creative studio. Make Space brings people together to make things with their hands. Altura is where I'm exploring movement, yoga and technology. Good World Living is an ongoing exploration of remarkable places, thoughtfully made things, and what it means to live well.
Different expressions of the same curiosity.
I grew up on the border. Two languages, two worlds.
A constant pull toward the other side.
Some of that shows up in the work.
All of it shows up here.
