I’m Ivonne A. Aldaz – a creative working at the intersection of art, storytelling, and strategy.
My background spans over a decade in marketing, leading brand strategy for global companies across CPG, tech, beauty, travel, and food & beverage. That background shaped the way I create today – where strategy meets story, and every detail is designed to connect.
As an international mixed media artist, my paintings explore memory, place, and emotion. My practice has taken me from artist residencies in Provence to exhibiting in Lake Como, where landscapes and abstractions became layered reflections of my time there.
Through Good World Living, I expand those same themes into travel and wellness – retreats, reflections, and curated content designed to slow people down and bring them closer to beauty, stillness, and presence.
Today, I collaborate with hotels, destinations, and lifestyle brands to create layered stories through photography, writing, video, and design. Whether painting in a studio, shaping a global brand, or curating a retreat abroad, my approach is always the same: strategic and intuitive, structured yet fluid.
The question behind it all: how can creativity shape the way we live and connect?
Start here:
→ Brands - brands I've worked with
→ Art Gallery – abstracts and landscapes in mixed media
→ Playlists – soundtracks for every mood
→ Good World Living – retreats, reflections, intentional living
→ FAQs – details you might be looking for