FAQs

I work with startups and brands on projects where positioning, design, and strategy need to work together – not as separate deliverables, but as one cohesive system.

That usually means: brand positioning and identity systems, product and marketing sites that need to convert and communicate clearly, go-to-market strategy tied to how something looks and feels in-market, or UX/UI work where the design decisions stem from a strong point of view about the business and the user.

I'm most useful when there's ambiguity to resolve – when you're not sure what the brand should sound like, what the site should prioritize, or how to position something that's new or changing.

I start with a question or constraint, then work visually and strategically in parallel – sketching, testing ideas, layering until something clicks. The process is iterative, not linear. I'm looking for the moment when the work starts solving its own problems.

I design the full experience – not just how something looks, but how people move through it and what they remember. That includes websites, apps, brand identities, pitch decks, campaigns, events, and anything else that requires thinking creatively about how to connect with people.

The work is always both visual and experiential: how it looks, how it functions, and how people actually engage with it. If it requires creative thinking, I've either done it or I'll figure it out.

I don't see them as separate. Strategy without creativity is dry. Creativity without strategy is decoration. I've worked in both corporate and creative environments, so I approach projects with imagination and intention in equal measure. The goal is always to make something that works, resonates, and lasts – not just looks good.

I share new work here and on Instagram. My paintings and ceramics – mostly landscapes, abstracts, and handbuilt pieces – come from real places and experiences, filtered through memory and emotion. Each piece has a story (or secret) behind it. Start with the Art Gallery to see what's currently on view.

Yes. Some pieces are available to collect, and I take on select commissions that align with what I'm exploring. Reach out if you're interested.

A creative platform where I explore art, travel, wellness, and what it means to live intentionally. It's about reconnecting to what actually matters – through places, practices, and perspectives worth paying attention to.

A few. I run Whitespace, a brand consultancy, and Good World Living, where I write about travel, art, and intentional living. I review restaurants, hotels, and beauty products (YSL, Dior, Ole Henriksen, Hero) and rank in the top 10% of Google Restaurant & Bar Reviewers worldwide.

I also paint, work on ceramics, participate in art residencies, play guitar, and usually have something else in the works. I'm also certified to teach yoga and meditation, though I rarely mention it.

I don't, not perfectly. I move between projects the way I move between mediums – painting, ceramics, writing, strategy, travel – and let them feed each other. Some seasons are heavier on business, others on art. What holds it together is intention: I focus on what feels most alive in the moment and let the rest fall away.