FAQs

I’m a multidisciplinary creative and marketing strategist, working at the intersection of art, brand, and storytelling. I help companies and founders bring ideas to life through insights, design, and strategy.

By day, I lead insights and strategy for global brands in the tech space. I also run Whitespace, my creative studio where I help startups grow through design and storytelling.

Over the years, I’ve led projects across SaaS, real estate, fashion, hospitality, travel, law, non-profit, and sports – both in-house and independently.

When I’m not consulting, I’m painting, writing, or building Good World Living – my platform for retreats, travel, and intentional living.

I collaborate with startups and brands that want more than surface-level design – projects that need story, strategy, and soul. Whether it’s branding, web, or content, I bring a creative lens and a strategic hand to shape work that connects.

My process lives between intuition and structure. I start with intention – often a question, a place, or a feeling – then sketch the direction both visually and strategically. Whether it turns into a brand identity or a canvas, it’s about layering until the work begins to speak back

Design goes beyond aesthetics – it’s about shaping how people experience and connect with a brand. I design both visually and experientially: websites, apps, brand identities, ads, pitch decks, surveys, events, etc. If it requires a creative mind, I’ve either done it or will figure it out. My focus is always on simplifying the complex and making experiences beautiful, meaningful, and exciting.

By designing with purpose. I’ve worked in both corporate and creative spaces, so I approach every project with equal parts imagination and intention. Strategy gives creativity direction; creativity gives strategy life. It’s not just about making something look good – it’s about making it work, resonate, and last.

I share new work and series here on my site and on Instagram. My paintings – mostly landscapes and abstracts – are rooted in real experiences and emotional layers. Each piece carries a story (or a secret) behind it. You can start with the Art Gallery to explore what’s currently on view.

Yes, occasionally. Some pieces are available to collect, and I take on select commissions that align with the themes I explore. Reach out if you're curious.

It’s my love letter to intentional living. A creative platform rooted in art, travel, wellness, and resilience – designed to help others reconnect to what really matters.

A few. I run Whitespace, a digital brand consultancy, and Good World Living, my creative blog where I share travel and wellness content. I also review restaurants, hotels, and products across beauty and skincare (i.e. YSL, Dior, Ole Henriksen, Hero) – and rank in the top 10% of Google Restaurant & Bar Reviewers worldwide. Beyond that, I paint and participate in art residencies around the world, play guitar, and usually have a secret project up my sleeve. I’m also certified to teach yoga and meditation – but that’s another story.

I don’t, not perfectly. I move between projects the way I move between mediums – painting, writing, strategy, travel – letting each one feed the other. Some seasons are heavier on business, others on art. What keeps it together is intention: I design my time around what feels most alive in that moment, and I let the rest fall away.