I make things —art, brands, experiences.
I grew a B2B audience from 7K to 50K+ and led consumer research for Purina and ARM & HAMMER. Now I run Whitespace and a few creative ventures, and I paint and teach.
Get in touch →hello@ivonnealdaz.comSelected Case Studies
Current Work
Press + Speaking
SELECTED PRESS
2021
2021Forbes
Why Retailers Should Utilize TikTok to Grow Their Business
Adweek
How Micro and Nano Influencers Drive Big Change
Digiday
In the Metaverse, Brands’ FOMO Is Competing With Consumers’ Burnout
SELECTED TALKS
2022Adweek Social Media Week
The Power of Community-Created Content
San Antonio Startup Week
Future of Marketing Live Podcast — Spurs Director of Content Strategy
2023
Hootsuite
State of UGC — Virtual Panel
Experiments
Library
VISUAL WORLD
Taste, references, places.
Visual references and fragments I keep coming back to.
